Swot Analysis Of Penney s Performance And Financial...

A firm’s performance and financial standing can be measured by a number of valuations and techniques. Financial data is used to perform a financial analysis on a business to determine the company’s stability, profitability, and liquidity. For instance, J.C. Penney’s financial stability was drastically damaged leaving all external and internal stakeholders questioning the value of the department store. J.C. Penney’s has a number of stakeholders that should always be satisfied while making business decisions. One of J.C. Penney’s most valuable stakeholders is its customers. J.C. Penney’s customers expect the retailer to provide them with up-to-date products at an affordable cost, while also expecting trained personnel to attend to their needs. One of J.C. Penney’s main goal is to get new and repeated customers; therefore, it is critical for J.C. Penney’s to develop a strong understanding of its customer base. During J.C. Penne y’s failure, many customers reported that employees did not make an effort to develop a professional relationship with them. In addition to keeping customers happy, J.C. Penney must focus on its internal stakeholders, especially its employees. In order for the business to be successful, its employees must be satisfied, and expect to have job security, perks such as employee’s discounts, and schedule flexibility. J.C. Penney expects its employees to be dependable, friendly with customers, and to always keep the organization’s best interest in mind.Show MoreRelatedLevis Swot Analysis5121 Words   |  21 Pages 2-1-Strategic Posture 2.2. Current Performance 3. CORPORATE GOVERNANCE-------------------------------------------------------- 3-1-Board of Directors 3-2-Top Management 4. EXTERNAL ENVIRONMENT ANALYSIS------------------------------------------ 4-1-Societal Environment 4-2-Task Environment 5. INTERNAL ENVIRONMENT ANALYSIS------------------------------------------ 5-1-Corporate Structure 5-2-Corporate Culture 5-3-Corporate Resources 6. ANALYSIS OF STRATEGIC FACTORS ------------------------------------------ Read MoreAnalylis Primark22310 Words   |  90 Pages.... 1 Swot Analysis .............................................................................................................................................. 6 Porter‟s Five Forces ................................................................................................................................. 14 Driver of Change ...................................................................................................................................... 23 PESTEL analysis ......Read MoreWalmart In 200311485 Words   |  46 Pagesinitiated in the early 1990s, that already accounted for 17% of sales, 15% of earnings before interest and taxes (EBIT), and 32% of total assets. And horizontal scope would be expanded by the plans, announced in January 2003, to introduce basic financial services for U.S. customers. Discount Retailing in the United States5 Discount retailing began in the mid-1950s in the United States, with operators selling general merchandise in sparsely furnished and staffed stores. Discounters challengedRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesfollowing classification of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics Most Relevant Cases Marketing Research and Consumer Analysis Coca-Cola, Disney, McDonald’s, Google, Starbucks Product Starbucks, Nike, Coke/Pepsi, McDonald’s, Maytag, Dell, Hewlett-Packard, Newell Rubbermaid, DaimlerChrysler, Kmart/Sears, Harley-Davidson, Boeing/Airbus, Merck, Boston Beer, Firestone/Ford

Fight Club Movie vs. Book - 1414 Words

Even considering the complicated format of the book, David Fincher managed to almost perfectly illustrate the novel Fight Club, by Chuck Palahniuk, in his movie of the same name. Although tempting to compare a book and its film counterpart on even grounds, as a substitute of one another, the tools used to create each one differ greatly and thus should be evaluated on a thematic level. While the reading audience has the chance to reread, and absorb the themes in layers, the other audience is seeing the piece as a whole, where the director has only a split second to have the same effect as the author had possibly made in multiple descriptive paragraphs. David Fincher, the director of the film Fight Club, which was released in 1999 and†¦show more content†¦Fincher used most of the exact dialogue from the book and accentuated it with mise-en-scà ¨ne elements such as imitating the IKEA catalogue labels appearing over the furniture when the narrator describes his apartment and the narrator first rejecting Tyler’s offer of a smoke saying that â€Å"he doesn’t smoke† and later, as the narrator begins to merge the two personalities, he is seen smoking. The director chose to change three major events in the novel when adopting the text to film. The first being the narrator’s initial meeting with his split personality – Tyler Durden. In the book, the narrator meets him at a nude beach. â€Å"This was the very end of summer, and I was asleep. Tyler was naked and sweating, gritty with sand, his hair wet and stringy, hanging in his face.† (32) In the movie however, the characters meet in the airplane, in very common circumstances for the narrator. This choice could not have been made due to the motion picture rating system since the director didn’t choose to omit any of the violent or sexual scenes, so it was most likely done in the process of simplification of the text. The novel has a tendency to skip in time to different episodes and locations of the narrator’s life, however the same effect in film is much harder to replicate partly because the viewer does not have the choice to go back and review what had happenedShow MoreRelatedThe Battle Against The Social Class774 Words   |  4 Pageshuman civilization, The battle of The Rich Vs. The Poor, The Have Vs. The Have nots. This â€Å"battle† will we ongoing forever. The only way we can get rid of it is if we get ride of money, and that’s communism. This battle therefor will always be on going. The Poor hate the wealthy for having money and The Wealthy blame the poor for their problems. In the Movie and the Book Fight Club one of the themes are Society And Class. 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LiteraryRead More The Globalization of Anime Essay3133 Words   |  13 Pagesto Katsuhiro Otomo, the co-writer of Akira, a classic anime movie (Anonymous). Joel Silver, the producer of The Matrix, said that the Wachowskis showed him Ghost in the Shell and they wanted to create that type of action in a live action film. As time went by, The Matrix influenced many other American films, but the films visualized in that way that more to an anime sensibility. Very often, anime fight scenes manipulate time during fight sequences to add immobile moments during periods of intense

Minimising risk in fashion Free Essays

Explain how Buyers and Merchants minimise hazard when planning ranges for their manner company. Gabrielle ( Coco ) Chanel stated ‘Fashion does non merely exist in frocks, manner is in the air, it is brought in by the air current, one feels it coming, breathes it in the sky and on the paving, it depends on thoughts clients and happenings’ ( Charles-Roux, 2005 p.11 ) . We will write a custom essay sample on Minimising risk in fashion or any similar topic only for you Order Now The undertaking of construing how the changing universe is likely to impact the consumer’s desire for manner merchandises is hard, and this is why manner purchasers and merchants turn to command tools.There are many control tools which a manner company will utilize throughout its concern construction in order to accomplish maximal net income borders and to assist understate hazard and to give themselves a strong competitory advantage over rivals. Control tools are a critical portion of a manner company in order for it to turn successfully and to stay competitory. Despite supplying a figure of advantages to a manner company, control tools besides present a figure of disadvantages and restrictions whereby they are merely utile to a certain point, and this is when other control tools need to be put into the equation. A cardinal control tool used in the purchasing procedure is Range Planning. Range Planning involves roll uping a commercially acceptable aggregation of garments within fiscal and design parametric quantities, prior to production and bringing ( Goworek 2007 ) .The development of a scope of merchandises for a new season raises of import strategic issues for manner retail merchants about new merchandises and markets. In any season there is ever a balance struck between updated rudimentss that will be repeated in some signifier, and wholly new manner merchandises. A utile tool to assist entree the scope of merchandises for a season and to assist understate hazard is the Ansoff product-market matrix. This planning tool helps separate the basic options for increasing gross revenues by pull stringsing merchandise and market chances. It works good for the manner industry where merchandises are of all time altering and new markets continually developing, hence this will assist to understate h azard when planning ranges. Buyers and merchants should recognize the strategic options indicated by the Ansoff Matrrix, and the differing deduction of each to developing merchandise ranges in a season ( Watts, 1998 ) . Basically these options represent different methods of increasing gross revenues which will basically assist to maximize net incomes. The trouble manner retail merchants face is where to strike the balance between the breadth of the scope they offer and the deepness of pick available in their scope of merchandises. ‘Range width’ refers to how broad a pick of merchandises is to be offered to clients. Some manner retail merchants e.g. Miss Selfridge, began selling vesture and accoutrements but have widened their merchandise ranges to include jewelry, make-up and a whole host of other merchandises reflecting the lifestyle demands of the consumer. The deepness of a scope refers to the picks of manners, colorss, sizes and monetary values available to clients in important Numberss of units within production classs. When purchasers and merchants are be aftering the scope, they need to look at their mark consumer to place what merchandise categorization should be included and how many of each categorization, this is to assist understate hazard. Product Mix is an of import component of Range planning. If assess ed right, harmonizing to consumer demands and wants, the right merchandise mix will assist to maximize net incomes. The advantage of holding a merchandise mix is that it can potentially increase the volume of gross revenues, widening the scope on offer helps to distribute the fiscal hazards which are potentially involved. In add-on adding new scopes to the trade name will assist to diversify the manner company and convey approximately new concern chances and aid to increase possible gross revenues and net incomes. Having a wide merchandise mix will besides assist to aim new clients every bit good as making and prolonging the involvement of current consumers. Furthermore Product Mix is a cardinal driver in the scope planning procedure. The disadvantage of Product Mix as a control tool is an increased hazard of stock markdowns if Product Mix on offer is excessively broad ( Shaw, 2005 ) . When be aftering a scope program construction many retail merchants and purchasers struggle to make up one’s mind whether to go on with merchandises which have sold good in the yesteryear but which are going ‘old fashioned’ such as the Laura Ashley jumper daisy print frock ( Shaw, 2005 ) . A clear and up to day of the month statement of the retailers’ market place and mark client, based on uninterrupted research, will give the purchaser assurance to be ruthlessly matter-of-fact over what to include and what non to maintain in a scope. This will assist to understate hazard within the manner company. When be aftering a merchandise scope, the Product Mix and categorization program are of critical importance ; each merchandise will hold its ain single merchandise life rhythm ( Doha, 2013 ) . The merchandise lifecycle of a merchandise has four really clearly defined phases, each with its ain features, that average different things for concerns that are seeking t o pull off the life rhythms of their peculiar merchandises. These four distinct phases consist of: Introduction, Growth, Maturity and Decline. These four phases will change well harmonizing to the type of merchandise which is being sold, and whether it’s a authoritative, craze or manner merchandise. Product lifecycle direction is an of import control tool within calculating gross revenues and seasons. It makes it possible to command the whole lifetime of a merchandise and the information connected with it. Efficient merchandise lifecycle direction enables companies to vie successfully in international planetary markets ( Stark, 2006 ) . Product life rhythm direction is the activity of pull offing a company’s merchandises all the manner across its lifecycles in the most effectual manner. In so making, it enables the company to take control of its merchandises. If a company loses control of its merchandises this can hold black effects. Therefore merchandise life rhythm direction is a cardinal control tool, for merchants and purchasers. During the development of a merchandise, it doesn’t physically exist, so during that stage of its life it’s hard to command. PML helps to convey better merchandises to market faster, and enable better support of customersâ€℠¢ usage of merchandises. It is of import to convey a merchandise to market rapidly, otherwise the client will take a competitor’s merchandise before yours get to market. An advantage for purchasers and merchants of utilizing the merchandise lifecycle as a control tool is that it helps cut down the cost of a merchandise. The merchandise life rhythm can be used by purchasers and merchants to assist understate hazard for their manner companies by reexamining old products’ lifecycles, where they peaked and where they started to worsen. This can be used to an advantage to assist be after the merchandise life rhythms of similar futuristic merchandises which will assist to command and gauge the life rhythm of a merchandise. It’s of import to cut down merchandise costs ; otherwise consumers may halt utilizing your merchandise and utilize a competitor’s alternatively. PLM enables the value of a merchandise to be maximised over its lifecycle. With accurate consolid ated information about mature merchandises available, low-priced ways can be found to widen their revenue-generating life-times. PLM gives transparence about what is go oning over the merchandise lifecycle ; it offers directors visibleness about what is truly go oning with products.. However the disadvantage of utilizing the PLC is that the merchandise lifecycle is merely a theoretical theoretical account and the merchandise lifecycle is non needfully reflective of all manner merchandises. Forecasting gross revenues and seasons is a critical control tool which purchasers and merchants have to implement in order to understate hazard with planning scopes for their manner company. Manner prediction looks at the fiscal parts and the comparing of the seasons’ gross revenues last twelvemonth. Additionally manner companies have to equilibrate the customer’s pick with the demand to accomplish the best return of stock investing. The get downing point for many manner retail merchants is gross revenues history, as it identifies what clients expect to purchase from the concern based on their current and past demands. Gross saless history may mention to last week’s gross revenues, and as such besides reflects customers’ current seasonal demands ( Douglas 1997 ) . There is much valuable information available to the purchaser from the gross revenues history of old seasons. Forms have likely been established of the type of manner ware which the retailers’ clients have purchased in the yesteryear. Best sellers from old seasons need to be replaced with new yet every bit profitable ware, The purchaser needs to through ally analyse which fact ors contributed towards an points bestselling position ( Goworek 2007 ) . Manner season is an of import component of the control tool ‘Forecasting gross revenues and seasons’ . Historically there have been two clearly defined and traditional manner seasons, which are Autumn/Winter and SS. Easy ( 1995 ) explains that retail merchants have organised themselves around consumer demand that has traditionally been influenced by conditions forms. In the yesteryear there have been two clearly defined and traditional seasons and these are still steadfastly ingrained in our civilization, even though they have progressively less relevancy to consumers and manner concerns. With a greater accent on fulfilling the manner demands of customers’ altering life manners, manner retail merchants have to purchase more rapidly and maintain scopes focused on what clients want at peculiar times of the old ages, as opposed to fulfilling two big period of demand, i.e. summer and winter. Another factor which has influenced client demand is greater travel, as clien ts require vesture for a assortment of climes and occasions out of season, e.g. swimsuit in winter. In order to understate hazard manner retail merchants have to purchase more rapidly and maintain scopes focused on what clients want at a peculiar clip of the twelvemonth, as opposed to purchasing to fulfill two big periods of demand. In order for purchasers and merchants to understate hazard is it critical that they besides ‘buy’ in order to fulfill discreet ‘user occasions’ . Increasing consumer demand is coercing retail merchants to retink merchandise ranges about changed client behavior. Product categorization is a cardinal component of Range Planning. It is critical for the merchant and purchaser to calculate the merchandise lifecycle of merchandises with different categorizations such as Fashion, Fad and Classic. The merchant plays a cardinal function in working with the purchaser to accomplish the right balance of merchandises within the seasons range. This is done by utilizing a combination of gross revenues history combined with forward gross revenues and tendency anticipations. The sum of manner and fad merchandise in the Product Mix will find the sum of flexibleness needed. It is noted that the manner manner tendency reviews begin many months in progress of a season. Normally at the terminal of the old season the purchasing and selling squad will hold undertaken what is known as a ‘seasons station mortem’ . The advantages of set abouting a seasons station mortem is that it is a utile papers for be aftering the future manner way of a manner concern and is helpful during the planning of a new season. It is of import to command the degree of stock and type of stock that is in the concern at any given clip ; this is carried out through manner prediction, and the scrutiny of merchandise classs to utilize in a season, such as Authoritative trench coats manner or crazes. The ware program is an of import control tool in order to understate the hazard of holding excessively much ‘cost’ that hazards being unsold ( Shaw 2005 ) . This relates to be aftering and profitableness. It is critical to observe that one of the most of import ends in successful selling is to help the procedure of accomplishing the planned degree of purchasing profitableness. ‘Buying profit’ can be defined as the difference between the cost monetary value paid for the garment and the retail merchandising monetary value in the store. The grade up or net income made between the two monetary values can be explained by the undermentioned merchandising monetary value equation. Retail merchandisin g monetary value ( RSP ) -Cost Price ( CP ) =Gross Margin ( or gross net income ) . WSSI is an of import control tool which is used every twenty-four hours in the life of a purchaser and merchant. Throughout the twelvemonth, it is critical for the merchant and purchaser to construct stock degrees in expectancy of trading extremum periods such as Christmas and high summer. The WISSI is really good at assisting the purchaser and merchant program frontward stock consumption into the DC. Every Monday gross revenues figures are awaited in order that purchasers and merchants can place fast selling lines that need reiterate bargains to guarantee that they are kept in stock. On the other manus it is besides the Monday figures which reveal the worst Sellerss that finally will necessitate holding their monetary values marked down. Thus the WISSI helps to pull off and command hazard. The WISSI is one of the most valuable studies used by the purchaser. It includes gross revenues and stock list degrees by manner for the old hebdomad. The WISSI acts as an overall control mechanis m to guarantee that the flow of stock and money in the concern is go oning expeditiously. WSSI is an of import control tool for purchasers and merchants because it significantly works alongside the bringing agenda. It lists the hebdomad and the twenty-four hours when the providers have been requested to present the garments to the DC. Being cognizant of precisely what is traveling to be delivered is besides of cardinal involvement to shop and promotional direction maps of the administrations ; this can assist pull off hazard and supply a competitory advantage for the manner company. One of the cardinal selling activities controlled by utilizing the WISSI is the facet of line degree monetary value change that regularly occurs within all manner concerns. Ideally at the start of the season, the purchaser and merchant purpose to make a monetary value construction that relates to the type of clients to whom they are selling. Monetary values must besides be competitory to guarantee they a re in line with major competition. Overall WISSI acts as the cardinal selling direction papers within manner retailing ; it is lone portion of a wider scope of be aftering paperss. It is shamelessly an internal fiscal control papers which is a sum-up of all the trading activity within the section and finally the full concern. There are disadvantages of WISSI as a control tool. Taken out of context, it can be a nonmeaningful page of figures. It requires careful reading, utilizing experience to pull strings both it and the purchasing, if the section is to win. It is of import to retrieve that manner is non formulaic ; merchants try to utilize it in a formulaic manner, bring forthing it without understanding. Therefore it is of import that merchants and purchasers do non respond excessively rapidly to sudden good and bad gross revenues forms ; reaction to the WSSI must be both considered and careful. Overall the of import of understanding the workings of WSSI should non be underestimated. Using this control document the merchant has considerable advantages and is able to maintain hebdomadal updates of yesteryear, nowadays and likely future public presentations of the section and direction to on a regular basis look into their public presentations against the original program. More significantly it acts as a decision-making tool to assist the concern make up one’s mind what action to take on an on-going regular footing. This will more significantly assist to understate hazard and aid to maximize net incomes. To reason there are a figure of control tools which purchasers and merchants can utilize in order to understate hazard and maximize net incomes when planning ranges for their manner companies. There are considerable advantages of utilizing a figure of control tools in order to derive competitory advantages over similar manner companies and rivals and to assist increase net income borders. Manner companies will strategically utilize a combination of control tools in order program in front to give themselves the greatest opportunity of success. For a manner company to win it has to â€Å"reflect the demands and the desires of a coevals at a peculiar point in clip. It has to be of the minute, but with ageless values that will ever be recognised† ( Menkes 2001 ) Mentions: Ahmed Doha, Ajay Das, Mark Pagell, ( 2013 ) â€Å" The influence of merchandise life rhythm on the efficaciousness of buying patterns † , International Journal of Operations A ; Production Management, Vol. 33 Iodine: 4, pp.470 – 498 Charles-Roux, E. ( 2004_ .The universe of Coco Chanel. Friends Fashion Fame. London: Thames and Hudson, p.11 Douglas C. West, ( 1997 ) â€Å" Pull offing Gross saless Forecasting † , Management Research News, Vol. 20 Iodine: 4, pp.1 – 10 Easy, M. ( 1995 )Manner Selling.Oxford: Blackwell Science. Goworek, H ( 2007 ) .Manner Buying. London: Blackwell. p44-45. Hines.T, et Al. ( 2007 )Manner Selling: modern-day issues.Routledge ; 2 edition ( 2006 ) Jackson.T, et Al. ( 2000 )Manner Buying and trading direction #Gerald Watts, Jason Cope, Michael Hulme, ( 1998 ) â€Å" Ansoff’s Matrix, hurting and addition: Growth schemes and adaptative acquisition among little nutrient manufacturers † , International Journal of Entrepreneurial Behaviour A ; Research, Vol. 4 Iodine: 2, pp.101 – 111 Stark, J ( 2006 ) .Product Lifecycle Mangament 21stCenturyParadigm for Product Realisation. London: Dordrecht: Springer 2006. P 4-5 How to cite Minimising risk in fashion, Essay examples

Australias Tax and Transfer System

Question: Australia has too many taxes and too many complicated ways of delivering multiple policy objectives through the tax and transfer systems. The capacity of the legislative and operating platforms of these systems, and their human users, to deal with the resulting complexity has been overreached. The tax and transfer architecture is overburdened and beginning to fail in dealing efficiently and effectively with multiplying policy goals and demands. Rationalisation of the tax and transfer architecture should now be a strategic priority. Discuss. What are some of these multiple policy objects the Australian tax and transfer system tries to achieve? How does the system overreach and is hence overburdened currently? How do you propose to rationalise the tax and transfer system of Australia to overcome these shortcomings? Answer: Introduction Australia is said to have too many taxation problems and ways are way more complicated and the objective delivered are very much intricate. The legislative capacity and other governing bodies and the users to deal the intricacy has been reached to an ultimate level where it is impossible to handle. TheTax system was being handled badly and is overburdened and is not able to achieve the goals and the demands desired by the society. More the system is complex or intricate; it leads to higher operating costs. In this regard one can easily conclude that the intricacy of tax policies are just because for the intricacy in the market because of the production goods and services. Thedefensemechanism of the tax system set up would be of utmost important to have a tension free society and its better economically mentally for the society. The tax systems does not have motives .Their goal or motives play a great part in influencing in how business control their system. The system sometimes delivers non tax objectives and acts as a helping hand in other environmental problems. The tax transfer system has effect on both on business and individual.(TaxReview.treasury.gov, 2016) Analysis The Australias government role in the system is huge than compared to other country. When it comes to Australian Government side the people deal with the four important parts of system that is income tax of indiviuals, taxes which are applicable on services and the transfers which includes payments in cash.On the other way the people deal with a more tight system and other taxation matters. All the national, state local levels of government are interconnected with each other and are considered as single tax transfer system that consists of several interconnected components. The matters which are concerned to taxes are being controlled with different levels of people. It can also be said that any business in Australia needs to interact with the government at different levels of the different states applicable alongside with the national tax transfer systems.(Conersation.com, 2016) The tax transfer system not only does it affectthe individuals but also the business. There are innumerable numbers of taxes that are present in Australia in all the national state local levels of the government. The example that the tax transfer system affects business is that the company or the business has to pay benefits tax (FBT) and make guarantee payments for their employees. Businesses also deal with the transfer systems in theown way the company needs to register with the applicable state tax, the company needs to apply with the payroll tax, GSTapplicability, they need to pay excise duty and register with the Excise Department and all other taxes charged on business inputs .Businesses which operate in more than one State, they need to operate andinteract with multiple Australian and state governments taxation system.(Humphery, 2016) Mulptiple Policiy Objectives In Australia It is very important to have a objective and set standards and the Australian tax transfer system is trying to achieve in the years ahead so that they can give a positive social economic results .Some of the objectives are :-(Pc.gov.au, 2016) To stress on affording their own shelters that owes their own houses and more inclination towards having an urban lifestyle To act or develop a good understanding between the ecosystems globally and locally To act as a strong growth and act as a diversification tool in respect to education, good social infrastructure spending. To stress on affording their own shelters that owes their own houses and more inclination towards having an urban lifestyle Frankly speaking, the end duty is to make the transfer system so strong that it sees and react to those expectations and fulfill what they desire to. With time the tax system has become more complex and very complicated .Risk is just added with cost in running daily activities. The effect is larger when it comes to work consumption and savings. With time it has been noticed that tax system is becoming tougher and complex and the cost in managing or the administrative costs are rising and no transparency is been seen in the taxation system. It has been seen that lots of money has been wasted in the tax transparency system it could have been spent on something good and which would be productive for the society. It s very necessary to have a sustainable system which has a good economic growth. It is very important to have such a tax transfer system that not only distribute all the income that is redistribute the income earned but also increases the growth of income in every stages which includes investing in infrastructure of the nation. With time the tax system has become more complex and very complicated .Risk is just added with cost in running daily activities This will lead to more workforces more labour more capita per worker and also higher creativity and skills.(Pc.gov.au, 2016) A tax system is needed where that explore can be seen of the new digital age and combines clearly with the new ways the life that is been lived and conducts business. A 21stcentury tax and transfer system should meet its purpose effectively .The main objectives should be high workforce involvement, a more good way of not spending more and spending in education and physical capital.. It would lead to transparency in government accounts to their citizens. The entire above factor affect the attitude of people against the system like their compliance with the system. When large number of tax transfers are present ,all the connected rules and the communication that takes place within them, administration of such taxes and transfers and also taxes related to them leads to increase in complexity in the tax transfer systems of Australia. There should be equitable very transparent and simplified personal tax is the huge revenue generation thing. The other objectives should be that the pension s, allowances and other transfer payments should be tax free. A double tax scale should be applied.(TaxReviewtreasury.gov, 2016) Overburdened Nation The system has overreached an is overburdened through variety of tax transfers and different concessions The systems due to various complex goals is lacking of good policies. Lackingof administration and coordination of policies .The tax transfer system of Australia is failing in rising to the challenges of the globalization and is unable to attract the opportunities of investment that can be done in Australia. The country is facing huge challenges in respect to environmental challenges like climate change, soildegradation, water scarcity and various pollution problems .Taxes are to levied in such a manner that the environment improves, there is a better amenity solution given to the environment and it can also be names as a sustainable environment. Businesses deal with the systems in their own way the company needs to register with the applicable state tax, the company needs to apply with the payroll tax, GST applicability, they need to pay excise duty and register with the Excise D epartment and all other taxes charged on business inputs, so many taxes leads to overburden to the nation. The tax arrangement for goods like wine, tobacco, beer, luxury cars and spirits are a proof of the competing policy goals of tax transfer system of Australia. There need to be perfect balance in the bases and rates of taxes so that investment and businesses and other things are promoted internationally.(PC.gov.au, 2016) The key directions to remove the negative part should be:- The Board of taxation should be empowered to initiate its own reviews of how current tax policies are operating Following the Pension Review changes, the single and couplepayments should be improved across other payment types. Deductions and offsets should be rationalized. Rationalise The Entire Taxation System It serves very important to rationalize or a mechanism to overcome all the shortcomings .It is very important for the Government of australia to take charge of transfer system. the tax policy makers and administration should be responsible to the problems experienced by the tax payers. A transparent and understandable system is required with citizens holding equal right and share great experiences. It also requires more effective procedure so that the costs are less and it is effective. The reputation of the system should be consistent and that the threats are properly seen Revenue should be concentrated on four types of tax bases:-(Austlii, 2016) Indiviual own income Business income Private consumption through taxes .Insurance taxes, payrolltaxes, Property transfer taxes, luxury car tax should be abolished.(Mackie, 1991) Rents arising from natural resources. Some of the factors should be taken in to consideration by the Australian government are:- A Board should be set up to tell the Taxation authorities on the general organization .(TaxReviewtreasury.gov, 2016) transfer taxes should be lower down and should be replaced by efficient taxes mostly annual land tax. Deductions and offset should be rationalized. Balances of superannuation should be included in the Age pension and the tax on the fund should not be applicable which should increase savings fromcurrently taxed contributions by around 18 percent and all the income and gains of funds should be taxable at the rate of 7.5 percent. So at last but not the least a number of issues are addressed and if they are accordingly reported without compensating changes elsewhere, can reduce losses for some people in the community. To have strong foundation and base the Review tells that the governments theinstitutions such as the Productivity Commission should be allocated with the charge to maintain the integrity of the country and the methods should be transparent enough. The administrative and policy making taxation should be responsive very understandable and more open to the tax payers Personal Income tax should become more transparent as it is the biggest source of income Attention should be made to the long term growth of Australia because it determines the living standards of the citizens present there. More practical taxes and neutral taxes should be introduced, better work incentives should be introduced to attract and introduction of expenditure tax at business level. (G, 1986) The transfer system of Australia is to be work supportivefocused, fair and adequate and should be sustainable in nature .A good connection should be there between the tax systems of Australia. There are way too many taxes in Australia which is overburdening the nation. Due to multiple goals there is lot of complexity. Taxes should be lower down to four bases as mentioned above that is personal income private consumption business income and economic rents derived from rent Taxes on gambling tobacco and gambling and other type of illegal activities should be charged. Reference Architecture of Australia's tax and transfer system. [online] Taxreview.treasury.gov.au. Available at: https://taxreview.treasury.gov.au/content/Paper.aspx?doc=html/publications/papers/report/section_2-10.htm [Accessed 9 Aug. 2016]. Taxreview.treasury.gov.au. (2016). Part 1: Overview - Executive summary - Australia's Future Tax System: Final Report. [online] Available at: https://taxreview.treasury.gov.au/content/FinalReport.aspx?doc=html/publications/papers/Final_Report_Part_1/executive_summary.htm [Accessed 9 August 2016]. Taxreview.treasury.gov.au. (2016). Executive summary. [online] Available at: https://taxreview.treasury.gov.au/content/ConsultationPaper.aspx?doc=html/publications/Papers/Consultation_Paper/executive_summary.htm [Accessed 9August 2016]. Taxreview.treasury.gov.au. (2016). Architecture of Australia's tax and transfer system. [online] Available at: https://taxreview.treasury.gov.au/content/Paper.aspx?doc=html/publications/papers/report/section_2-01.htm [Accessed 9August 2016]. Pc.gov.au. (2016). Tax and Transfer Incidence in Australia - Productivity Commission. [online] Available at: https://www.pc.gov.au/research/completed/tax-and-transfer-incidence [Accessed 9August 2016]. The Conversation. (2015). It's time to choose what kind of tax system we want. [online] Available at: https://theconversation.com/its-time-to-choose-what-kind-of-tax-system-we-want-38050 [Accessed 9August 2016]. Alrc.gov.au. (2016). Complexity of the tax transfer system | ALRC. [online] Available at: https://www.alrc.gov.au/publications/7-income-tax/complexity-tax-transfer-system [Accessed 9August 2016]. The Conversation. (2016). Ideas for Australia: Five ideas to help fix Australia's tax system. [online] Available at: https://theconversation.com/ideas-for-australia-five-ideas-to-help-fix-australias-tax-system-56272 [Accessed 9August 2016]. Taxreview.treasury.gov.au. (2016).Part 1: Overview - Chapter 1: The need for reform - Australia's Future Tax System: Final Report. [online] Available at: https://taxreview.treasury.gov.au/content/FinalReport.aspx?doc=html/publications/papers/Final_Report_Part_1/chapter_1.htm [Accessed 9August 2016]. AustLII - Australian Taxation Law Library. [online] Austlii.edu.au. Available at: https://www.austlii.edu.au/au/special/tax/ [Accessed 9 Aug. 2016]. Architecture of Australia's tax and transfer system. [online] Taxreview.treasury.gov.au. Available at: https://www.taxreview.treasury.gov.au/content/Paper.aspx?doc=html/publications/papers/report/section_2-01.htm [Accessed 9 Aug. 2016]. Tax and Transfer Incidence in Australia - Productivity Commission. [online] Pc.gov.au. Available at: https://www.pc.gov.au/research/completed/tax-and-transfer-incidence [Accessed 9 Aug. 2016]. Keating, M. and Mackie, K., 1991. The Tax-Transfer System in Australia.The Australian Quarterly, 63(3), p.294. G., J., 1986. Reforming the Australian Tax System: The Issue of Comprehensiveness in the Draft White Paper and the Tax Reform Package**Commonwealth of Australia, Reform of the Australian Tax System, Draft White Paper, (AGPS, Canberra, 1985) and Commonwealth of Australia, Reform of the Australian Taxation System, Statement by the Treasurer The Hon. Paul Keating, M.P. September 1985, (AGPS, Canberra, 1985).Economic Analysis and Policy, 16(2), pp.145-167. Humphery-Jenner, M., n.d. Entrenching Provisions in Australia: Are They Effective?.SSRN Electronic Journal.

Hypnosis Essays (1411 words) - Hypnosis, Hypnotherapy, Self-hypnosis

Hypnosis HYPNOSIS INTRODUCTION : Albert Einstein reckoned that humans use only about 10% of their brains. According to some reports, while hypnotised, we could gain access to the other 90%. Every human being who is mentally sound can be hypnotised to some degree. You can use hypnosis for a lot of things, for instance to control weight, pain, sleep, and to raise confidence. You can also use it to quit smoking, develop concentration and memory. In fact, you can use it for anything that depends on your own efforts. I) ORIGINS OF HYPNOSIS: The art and science of hypnosis is both old and new. *Old because it was used in ancient time and has a pedigree that stretches back to the beginning of mankind's conscious development *New because only over the past 100 years has it been subject to the full force of scientific scrutiny, after discovery that the unconscious mind, emotions and personal history directly affect a person's state of mental, emotional and physical health. A) Old origins _ Hypnosis has existed very early in religious rituals. However, the earliest known description of hypnosis date back 6000 years to rites performed in Egyptian sleep temples. _The Indus Vedas ,a knowledge sacred book written around 1500 BC, mentions the use of hypnotic techniques and procedures. _According to some specialists, accounts of what we would now call hypnosis can be found in the Bible and in the Talmud. _In the past, hypnosis is always associated with the occult: witchdoctors and shamans (medicine man)practised hypnosis :?ritual hypnosis and dance were integral elements of shaman's communication with spirits?. B) New origins- modern use of hypnosis There are two leading men in the scientific study of hypnosis: _ 1734-1815: Franz Anton Mesmer, born in Vienna. Mesmer is considered the father of hypnosis. He is remembered for the term ?Mesmerism? which means a person who is raptly attentive, or who is temporally deprived of his normal conscious qualities. He described a process of inducing trance through a series of passes he made with his hands . He succeed in treating a considerable variety of ailments. _ 1932-1974: Milton Erickson, a psychologist and psychiatrist pioneered the art of indirect suggestions in hypnosis. He is considered the father of modern hypnosis. His methods bypassed the conscious mind through the use of both verbal and non-verbal pacing techniques including metaphor , confusion, and many others. He has immensely influenced the practice of contemporary hypnotherapy. II) HYPNOSIS: A) Curent examples As long as there as been human beings, there has been hypnosis, we use this commonly occurring state of mind, unknowingly, all the time. It is just natural for us. _ For examples if you have ever watched a television program or movie and become really absorbed into the program, you were probably in trance. This trance is what caused you not to hear your mother calling you to dinner. _ Advertisers understand this, they use television programs to induce a hypnotic trance and then provide you hypnotic suggestions, called commercials! _ Another common instance of this naturally occurring state of mind is when you are driving down the road, with your mind focused on some other task, and last thing you know: you have forgotten to turn. That is called ?Highway hypnosis?. B) Definition _ Definition: Hypnosis is a mental state of heightened suggestibility, characterised by trance like sleep. The basis of hypnosis is the fixation of the subject attention upon a gradually narrowing source of stimulation, until he is attendant upon only the direction of the hypnotist. _Techniques: This is variously achieved by repetition of instructions in a low, level voice, or having the subject fix his gaze upon a light in an otherwise dark room. The subject remembers nothing of what he did during the hypnotic period. But certain effects may be suggested to continue after the subject returns to consciousness, these are called post hypnotic suggestions. _major purpose: During hypnosis, the conscious mind is distracted, so that new, positive suggestions are more readily accepted. According to the specialists of hypnosis ,these new constructive ideas substitute negative old ones, therefore creating permanent beneficial changes in your life. C) Hypnotherapy: _ What is hypnotherapy? Hypnotherapy is basically the use of hypnosis as a medium for psychotherapy. People will either be hypnotised by a therapist (hetero-hypnosis) or taught to hypnotise yourself (self hypnosis) as a way of

Peculiarities of Writing in the Humanities

Peculiarities of Writing in the Humanities Peculiarities of Writing in the Humanities Writing in the humanities can be challenging because of the diversity and vastness of the discipline. Humanities covers human culture, which is rather hard to pin down. It covers anthropology, history, languages, laws, politics, literature, performing arts, philosophy, religion, and much more. Despite the extensive nature of this discipline, there are several essentials that you should keep in mind while writing papers about humanities subjects: Having focus. Since the humanities is a wide discipline, drawing attention to specifics is key. Say if your topic is â€Å"life as a working poet† it would be good to make it more narrow. It could be something like, â€Å"Working as a poet in Seattle in the 1980s.† The humanities is about digging deep into human nature and behavior, and decoding it for your readers. If you take only a surface look at a certain phenomenon, you aren’t doing your job. The format. Commonly, humanities papers run in this sequence: thesis, evidence/counter evidence, conclusion. The thesis is made in the introduction, and is usually a statement of one or two sentences that is the foundation of our paper. In the evidence/counter evidence section, you must present the appropriate research you have found on a certain phenomenon and make sure that the evidence backs up the claim in the thesis. In the conclusion, not only do you summarize your main points, but you also synthesize those findings and derive something important for your readers to think about from it. Though most academic papers require proper documentation of ideas and quotations, in the humanities, it is essential to building a proper argument based on your thesis and for your claims to be viable in the eyes of readers. Textual evidence, from books, journals, and so on, are more likely to be featured in humanities papers. Also, making footnotes is quite common in humanities papers, and you should be aware of how to use them and how to correctly format them. Okay, it is still an academic paper, but a paper based in the humanities can appeal to both logic and emotions. Writers try to capture the imagination of readers through their writing, and not just write dry text to impress textbook writers. The phrasing of the writing is key to appealing to readers. In the humanities, academic papers should be enticing and engaging to read, rather than a simple report. The emotions expressed should not explicit, but rather implied, however. Having a balanced discussion. Humanities papers should not lean towards one side too strongly. They are not persuasive essays. They try to report on the truth of a matter in a comprehensive, holistic way that is focused. If your essay becomes too preachy, know that something is wrong. Present both sides of the issue youre examining, from a neutral point of you. Give sufficient evidence for both spectrums of your topic. Writing a paper in the humanities can be a real trip sometimes. However, if you follow and integrate the above points in your writing practice, writing humanities papers can be a lot easier.

Chronic Bronchitis and Emphysema Pathophysiology Research Paper

Chronic Bronchitis and Emphysema Pathophysiology - Research Paper Example The exact prevalence of these lung diseases across the globe is not well known. In this article, both the diseases with be discussed by comparing and contrasting with each other. Definitions Chronic bronchitis is defined clinically as a condition in which the patient suffers from expectorant cough for a minimum of 3 months for 2 consecutive years (Celli, 2008). The diagnosis is mainly through clinical presentation. On the other hand, emphysema is defined as a condition in which the patient has permanent and abnormal enlargement of the air spaces distal to the terminal bronchioles and associated with destruction of the walls without any obvious fibrosis (Celli, 2008). Chest radiography and pulmonary function tests are needed to arrive at the diagnosis. Pathophysiology In chronic bronchitis, there is typical inflammation of the bronchi. The endothelium is damaged because of which the mucociliary response is impaired. This leads to improper clearance of bacteria and mucus. Thus, inflamm ation, along with inadequate clearance of mucus contributes to obstruction in the disease. There is histopathological evidence of goblet cell hyperplasia, mucus plugging, smooth muscle hyperplasia and fibrosis. Alveolar attachments that are supportive are lost, the airways are deformed and the air lumens are narrowed. The capillary pulmonary bed is undamaged. In emphysema, the airspaces distal to the terminal bronchioles are enlarged permanently, because of which alveolar surface area necessary for gas exchange is decreased. Loss of alveolar walls leads to decreased elastic recoil property of the alveoli, causing limitations to airflow. Decrease in the alveolar limiting structure causes narrowing of the airway, causing further limitation of airflow. There are 3 characteristic patterns of morphology in emphysema and they are centriacinar, panacinar and distal acinar. In centriacinar type, destruction is mainly in the central portions of the acini. In panacinar type, entire alveolus i s involved. In distal acinar type, only those acini in the distal portion of the airways in involved. (Maclay et al, 2009). Etiology and pathogenesis The most common etiological agent in both chronic bronchitis and emphysema is cigarette smoking. Smoking over a long duration of time triggers the macrophages to release chemotactic factors like elastases which destroy the tissues of the lung. Passive smoking and other environmental factors also can contribute to chronic obstructive pulmonary disease. Airway hyperresponsiveness is a risk factor for chronic bronchitis. Alpha-1 antitrypsin deficiency, a genetic disorder, is an important risk factor for chronic pulmonary obstructive disease, especially emphysema. Intravenous drug abuse is another important risk factor for emphysema. The disease occurs because of the pulmonary vascular damage that occurs due to insoluble fillers present in the drugs. Immunodeficiency syndromes like HIV infection, vasculitis disorders, connective tissue dis orders and Salla disease are risk factors for both chronic bronchitis and emphysema (Celli, 2008). Prognosis As far as prognosis is concerned, both the conditions are associated with significant mortality and morbidity. The prognosis is worse in emphysema because of damage to pulmonary vascular bed. Chronic obstructive pulmonary disease is infact, the fourth leading cause of mortality in the United States. Both chronic bronch

The Internal and External and Factors That Shaped the Collapse of the Essay

The Internal and External and Factors That Shaped the Collapse of the Soviet Union - Essay Example Instinctively, the swift collapse of the Soviet polity caught many by surprise. As it was then, the astonishing fragmentation divides scholars right in the middle with little consensus over the triggering bullets. The dominant perspective point fingers at the American massive spending and the moral clarity under Ronald Regan as economically and ideologically bankrupting to the communist planned economy. On the flip side, the deterministic view argues that the collapse of the Soviet Republic was an inevitable occurrence due to the intrinsic inbuilt contractions of its managerial economics. But, what exactly were the real causes of the USSR disintegration? This paper examines the long-standing structural dynamics as well as the short term political catalysts behind the deterioration and the subsequent collapse of the hitherto well regarded Soviet empire. The stunning disintegration of the Soviet Union in 1991 is often heralded by most academics from the West as a triumphant victory of democracy and capitalism, as though the occurrence was a direct outcome of the combined Reagan -Thatcher ideological missiles. While this analytical stance may look somewhat self-congratulatory relative to the measurable facts, circumstantial evidence of the internal political dynamics of the Soviet state itself and its relations with the outside world tend to heighten affirmation of the same. Valerie Bunce concurs â€Å"the collapse of communism was not only abrupt, but inevitably long in the making†, and that the short term factors only provided fodder to the long term structural factors (p.xi). To begin with, the collapse of the Soviet Union was much a consequential effect of poor managerial aspects of the political system. According to the Marxist-Leninist ideology, the Communist Party was the vanguard of the proletariat. As such, its control of the political system was supreme, unquestionable and more so totalitarian; the party monopolized management of the state resourc es as well as all the undertakings of the society on behalf of the â€Å"universal, working class†-a multi-faceted ideological, conditional decorum of the communist system, at least at the expectation level. In practice, however, the party was firmly under the stewardship of a unique socio-political stratum namely the ‘nomenklatura’; the privileged party bureaucrats with preferential access to the state resources (McCauley, 2001, p. 86). With political legitimacy hinging on the ideological principles of the Marxist-Leninist canon underpinned by the coercive terror engineered by Stalin and operated through the security forces, the system â€Å"manufactured† leaders appropriate to it. So buttressed by sweet fear and intimidation that the subsequent leadership, those who disliked Stalin’s commanding tone included, could not quite disassociate with the world Stalin had created; yet a tone that upheld the system. Before Gorbachev’s initiation of p erestroika in 1985, successive leadership beginning with Nikita Khrushchev-the immediate Stalin’s successor, made numerous changes to the system. With gradual ‘abandonment of mass political terror’, the subsequent regimes basically lost the original Stalinist control grips on society (Dallin and Lapidise 1995, p. 675). The consequential effect was an individualistic retreat into long-term cultural transformations that further weakened the founding principles of the Soviet system. Despite of the upsurge

Outsourcing HR, How advisable is this move during a recession Dissertation

Outsourcing HR, How advisable is this move during a recession - Dissertation Example However, the change to an outsourced resource for HR functions can be a risky proposition, creating a deficit in employee motivation and morale that can cost in productivity. During an economic recession cycle, the funds to fully integrate a new form of HR service to employees can be limited, thus creating an irreversibility of the decision if new strategies include outsourcing HR in order to cut costs. The sustainability of the company is in jeopardy if all of the circumstances have not been measured for potentials, both negatives and positives and if the risks are at an irreparable level, the company may not survive the transition. While a useful tool for creating a better structure within the organization, when faced as a form of cost cutting during a recession period, the long term risks may negate any savings that could have been realized. Outsourcing HR during a Recession Chapter One: Introduction 1. ... Various business research surveys have shown that as much as 70% of all human resources is now done through outside firms who function as specialists in the area in order to consolidate specialization over several firms, rather than each firm having in-house specialists in this area (Heneman 2002, p. 58). There are numerous benefits to hosting HR services through an outside source. The nature of the savings involved can be seen through improved economies of scales, more flexibility, higher levels of expertise, and higher levels of performance within core competencies (Heneman 2002). However, on the converse side of the discourse on the topic, it is possible that the de-personalization through standardization creates a lowered level of efficiency, thus decreasing overall firm performance. The reasons for outsourcing any part of a firm’s required resources is usually based on financial reasons. The unfortunate problem with firms that exist in a shareholder model of governance is that the abstract, sometimes intangible costs of doing business from the perspective of an owner responsibility based position end up costing the business more in the long run. Short term goals are considered a higher priority than long term in the shareholder model, thus using outsourced HR is a part of this framework. According to Armstrong (2009, p. 93), â€Å"Managements are facing Tom Peters’ (1988) challenge ‘prove it can’t be subcontracted’. The formal policy of a major global manufacturer reads: ‘Manufacture only those items – internal source only those supportive services – that directly contribute to, or help to maintain, our competitive advantage â€Å". This perspective suggests that all concerns that are not directly involved with making money should be outsourced. The

International Market Strategy Of Nike

International Market Strategy Of Nike Nike is a global company based in United States which employed more than 30000 people across the globe. This paper will talk about Nikes global presence and how Nike has achieved success in past years. We will discuss some facts and figures. This essay will employ literature review to support the evidences in case of dynamic capabilities of Nike and its competitive abilities. Nike is currently facing competition with Reebok and Adidas therefore it should take remain with its strategy of consistency so that the customers will not be puzzled and should take advantage of its brand name. Nike has been involved in never stopping controversies due to sweat shops but due to its preventable actions it gained publicity and today Nike is a stable brand name all over the world. Introduction: This essay will critically evaluate Nikes current international strategy and help to identify Nikes current strengths, weaknesses, opportunity and threats. This essay will also consider the political, legal and cultural issues which Nike can face while implementing any strategies in international markets. This strategy will also consider the threats of entering into a new market and supply of sufficient funds and labour in terms of applying the strategy. Taking any strategy into consideration will also involve an impact analysis and risk, therefore, any potential consequences and levels of risk involved and how to overcome those risks will be covered in the next section. Another section will talk about the never ending controversies which Nike has been facing due to its manufacturing factories in low labour countries. What strategies Nike is applying to overcome this situation and some recommendation for Nike. Finally, the essay will analyse the competition in the selected market, strategy adapted by the competitors and how Nike uses its brand power strategies to anticipate such threats. Nike- A Truly Global Company: Nike is the world market leader in athletic shoes and apparel and operates in more than 200 countries. Europe, Asia, North and Latin America are the main markets in which Nike sells its products, which makes it a truly global organisation. According to Mintel, 20%of the U.S. athletic market is controlled by Nike. The main products of Nike include footwear, sports equipment, men and women clothing and accessories. Nike is established in 1972 by former university of Oregon star Phil Knight which is now one of the richest people in America. Instead of manufacturing Nike designs and markets its products, while contracting for their manufacture from 600 factories scattered all around the globe, that employ around 650,000 people. (L. Hill, 2009) Nike has seen many ups and downs in the market and understands the value co-creation with customers. Nike has customers around the globe and it remains informed and connected with its customers which gives Nike a new source of value. Nike understands the use of involving customers into the business and therefore offers internet sites where customers can share their interactions and experiences, can give their suggestions. Nike can build trust and relationships with Nike community, can learn directly from customers and provide customers what they want which enhances the brand. Qualitative and Quantitative Performance Measures: Let us consider the overall financial performance of Nike across the globe. For the year ended 30/11/2008, revenues rose 11% to $10.02B. Net income rose 4% to $1234.8B (www.nikebiz.com). These financial figures are reflection of great success of Nike in global market as these are taken after assuming the price rise in U.S. and all the changes in the currency exchange rates have taken into consideration. As, it is clear from the figures provided, the revenues have increased tremendously in the year 2008, implies a higher sale of footwear in all the international markets which is obviously a good point to note, because in the period of recession where all the economies are going down, an increase of 11% cannot be neglected. Improved hedge rates year after year leads to higher gross margin which are reflected in the net income which has increased by 4%. (www.forbes.com) Table 1: Financial data Sales Profits Market Value Employees Assets $ 13.2 Billion $ 1.1 Billion $23 Billion 250000 $8.6 Billion Table 1 above gives the insights of financial structure of Nike plc, as it is clear from the figures in table 1 that Nike is strong in financial terms due to which it can increase its business globally. Company has enough capital to implement any international market strategy for example advertising in international markets, providing better services to customers, invest in the new planning etc. Table 2 below indicates that the company is moderately efficient in doing the business. The current ratio of -3 implies that company has sufficient liquid capital to enforce new marketing strategies and extending its business. Invest in promotional activities will also be a good idea. A gearing ratio of barely 2% suggests that company has spare debt capacity which is another benefit because Nike can apply for a loan if it will be needed, however the current condition of the company is adequately equipped in financial and capital viewpoint. Net profit margin of 8.1% suggests that Nike is competent in converting sales to profit margin. Table 2: Ratios On the next page: Net P/E ROA ROE Current Div/Yield Earning/Share Gearing Profit Ratio Margin ($) 8.1% 18.1 14.3 23.2 -3 1.3 4.4 0.2 Growth rate of Nike is indicated in the table 3 below which shows constant steady sales over the past years. A growth rate of 15% in one year and 7% over the last 7 years suggests that Nike is a big player in the market and is constantly playing at the same position. Its sales are increasing day by day due to the market strategy it applies, and the popularity it gained by sponsoring celebrity such as Michael Jordan and Tiger Woods. Just Do It the marketing phrase of Nike is buzz in the town and its swoosh logo gives it that different identity. Table 3: Growth Rates 1 Year 7 Years Dividend % 37% 9.03% Revenue % 15% 7% Earnings per share % 26.8% 17.5% Dynamic Capabilities of Nike Plant and equipment are the assets whose performance can be measured but Noto (2007) argued that brand name, reputation, particular technology and corporate culture with accumulated consumer information are some of the intangible assets which cannot be measured but are invaluable for a firms competitive advantage. Moller et al. (2002) supported the argument and said that a tightly coordinated supply and channel net are the prerequisite to establish a position in the field and keen demand of the customer reflects the strong brands example of both are Nike and Dell. The most effective way to manage and upgrade existing capabilities and resources and to convert the key weakness into strengths is- to outsource. Noto (2007) said that most of the automobile companies have become increasingly selective to choose the activities to perform internally. He also explained that in the athletic shoes and clothing Nike has contracted out many functions such as manufacturing and logistics which Noto argued as a clever step to negate the impact of key weaknesses. Nike undertakes marketing, product design and overall system integration itself but outsourced the other units to be economical. Moller et al. (2002) suggest that Nike with other big companies such as Benetton, Dell and IKEA has a well specified supplier and distribution system which made them efficient in terms of rapid growth opportunity, time compression, production and access to a wider customer base. Eisenhardt et al. (2000) suggests that for the long term competitive advantage Nike could also use dynamic capabilities to enhance existing resource configuration. Anti-globalisation Campaigns against Nike For all of the successes Nike has gained, it has repeatedly accused due to lots of issues for more than a decade. Many a times Nike stores have been targeted by anti globalisation protestors. News organisations such as CBS and several non government organisations such as Global Exchange based in San Francisco criticised the working conditions in foreign factories that supply Nike. According to Gelder (2006), in the race of globalisation, Nike, Coca-Cola and McDonalds are some of the brands which have become the representative of the massive power of large corporations for the anti globalisation movement. A brand is perceived differently in different culture or markets so it could be very catchy for an organisation to build a global brand. An organisation should be aware about the external environments in which it functions and should be very sensitive about its internal culture. It is very unreasonable to say that one strategy will fit globally because the rules and regulations and circumstances are different in different countries (Moore, 2003). And to position a brand competently in a different country needs a great skill to understand all the circumstances. A new but forthcoming field of research in international market strategy can be represented by low-income markets. Most companies are unaware of the potential of these markets and therefore these markets remain unexplored. To better understand customer needs and market characteristics it is very important to develop established ties and alliances with traditional and non-traditional partners in that economy. (Hill, 2009) Although Nike is a U.S. established company but all of its manufacturing is done in low wage countries like Vietnam. Nike is accused of manufacturing its shoes under the sweatshop condition in Asian countries which make a large hue and cry among the media. CBS 48 hours news report that these sweatshops are conducting their activities in unpleasant and unhealthy conditions. Young workers are paid low wages to work long hours and are exposed continuously to toxic substances in factories which can lead to serious health impairment. A foundation financed by labour unions and low-wage countries in 1996 said that Air Jordans popular range of Nike sneakers were made by 11 year olds who are working for 14 cents per hour in Indonesia. A newsletter published by Global exchange argued that most of the shoes of Nike are manufactured in countries like China and Indonesia which has governments that forbid independent unions and set the minimum wages so low that does not provide basic necessity of one person. Douglas and Wind (1987) suggested that a careful analysis of the forces driving towards globalisation and the obstacles to this approach will help the company to assess where the most attractive opportunities and the companys differential advantage in exploiting these, appear to lie based on the strengths and weaknesses. Keeping that in mind, Nike has answered all these questions time to time with new strategies and cleared all the issues and moved efficiently to correct them. Nike has handled the negative publicity over the sweatshops very expeditiously. Nike came in front and took this social responsibility to make a code of conduct to improve the working condition and to improve the conditions of workers and it has amended it time to time. It was advantageous for Nike as well as it remains in the news and gave the publicity to Nike in a way. As Levitt (1983) said a global producers patronage expands exponentially, when he offers his low cost internationally. Levitt suggested that customers with local preferences are also attracted towards the lesser prices offered by global producers. So, it can be said that the strategy of standardisation does not only responds to the worldwide homogenised markets but also expands markets with aggressive lower pricing. Therefore, to establish good public relations Nike took some more steps. It commissioned Ernst Young, an independent organisation to audit its subcontractors overseas factories (Rourke, 2000). When four Indonesian subcontractors are refused to abide by the companys standard for wage levels and working condition, Nike terminated its relationship with them. Stout (1997) argued that this made a positive image of Nike in media and enhanced its public image in Asian countries. Later, Nike adopted a standard according to which a person with 17 years of age or more can work and workers have to prove their age by submitting 3 documents certifying their age (Lee, 2000). Hill (2009) suggests when a company expand itself globally it also consider its consumers benefits, consumers must be served with high quality and low priced products. Some consumers however, prefer those products which caused less harm to others or which are produced in their own country and this is called ethical factor. Consumers can get the best combination of price, quality and ethical factors if provided by relevant information. And Nike consumers get all the benefits from paying low wages to Asian workers. Levitt (1983) suggested that low price regardless of feature preferences and heavy promotion regardless of price, always attracts and influence customers. Macro- Environmental factors Now, PESTLE framework will help us to analyse the macro- environmental factors affecting Nikes international marketing strategies and its business performance. Firstly, the government action certainly will have a great influence. Being a sportswear industry Nike is highly labour intensive and majority of manufacturing is held in low wage countries. As Nike is operating in 4 different continents, the government legislations will be different for different countries. Nike should strictly follow the rules such as minimum wage and child labour; it will make Nike a more socially responsible organisation. A great impact on market strategy will be done by environmental factors. So, Nike should consider in which market to sell, how to reduce pollution and ensure fair terms of trade which are observed by suppliers. A key to implement international strategy could be the demographics and socio-cultural influences. In 2000, in the western economies a great issue of ageing affected the buyers choice as it could lead to change the demand from sportswear to comfort wear shoes. Now-a-days, growing health awareness will result in the demand of sports and fitness commodities (Moore, 2003). Another factor affecting marketing strategy could be the technology, which is improving everyday and never predictable. For marketing and selling Nike is already using Internet web mode, any future marketing strategy should consider telecommunications and information technology advancements as they can go on twitter, face book as these websites are mostly accessed by youngsters which could be the fan of Nike. Finally, if Nike wants to think about some acquisitions or merger, it should take into account the investigation by Competition Commission which could block its activities taking into consideration the government policies. Because as Duguid (2005) suggests that such kind of business acquisition will be against interest of consumers and can lead to monopoly. Nike should not forget suppliers of raw materials like rubber, leather and cotton etc. because shortage of supply can play a big role in setting the pricing policies and applying the market strategies. Nike should establish good relations with suppliers because they can affect business strategies. As Nike operates its business globally, any strategy can have different implication on different culture so it should consider the adaptability, feasibility and suitability by the local people of that country. Competition and Recommendation: Nike faces direct competition from Umbro, Reebok, Puma, and Adidas, which are in a way, the rivals of Nike because they sell the same products and target the same customer groups. The current acquisition of Reebok by Adidas makes this competition more intense. The deal creates a much bigger Adidas a company of $12 billion against $14 billion of Nike. (Carr, 2005) However, both the brands Adidas and Reebok are very different in their culture; Reebok is more lifestyle brand than Adidas. Obviously, this deal will increase the amount of money spent on advertising from both the companies. But, in the past years, Nike succeeded because it didnt confuse its customers and even after acquisitions with skateboard it support its own brand and expand its parent reach without confusing customers. Karpin and Voola (2008) believe that consistency is the key aspect of brand management in the international context. Burghausen and Fan (2002) also supported him by arguing that consistency should not lead to complacency, and management should only make changes when a relevant opportunity is identified. Nike has the ability to influence a DIBC (Dynamic International Branding Capability) to shape the market opportunities around the brand. DIBC is the ability to manage the international branding process as a dynamic capability. So Nike should follow this strategy in future and try to remain dominant over its rivals through the marketing strategy. Nike has always come up with some innovative ideas. The differentiation strategy of Nike is quite competitive so Nike should ensure any international marketing strategy it applies should enhance its superior brand name. Implementation of brand differentiation strategy is allowed by Nikes brand name which is a tangible but important factor to ensure future success and maintain its current leadership and market share. Differentiation is one of the bases which allow Nike to gain competitive advantage. In general, Nike has used all the marketing campaigns possible in the past but it should consider the availability of resources in the different country. As Douglas and Wind (1987) suggested that one standardised strategy may be hampered due do the differences in the marketing infrastructure from one country to another. These may for example include differences in the availability and reach of various promotional media, in the availability of certain distribution channels, or retail institutions or in the existence and efficiency of the communication and transportation network. Such factors therefore may require considerable adaptation of strategy of local market conditions. The type of media available as well as their reach and effectiveness differ from country to country. For instance TV advertising, while a major medium in US, Japan and Australia, is not permitted in Scandinavian countries. Where TV advertising is permitted it may reach only a limited number of households, due to limited ownership of TVs as for example in South Africa, Nigeria or Indonesia. Similarly, in countries with high level of illiteracy the effectiveness of print media is severely limited. (Douglas and Wind, 1987) According to Levitt (1983), through supplying global markets Nike could achieve considerable economies of scale in production and marketing. He suggested that for high quality of products most of the people around the world are ready to compromise their preferences in product features, functions and design. Conclusion: Finally, Nike is a traditional product centric organisation but product was the end point of the consumer experience in past but, today it is the starting point. So, Nike should adopt a strategy to build customer relationship on a scale and scope as never before.

The Latino Culture in America Essay -- Cultural Identity Essays

The Latino Culture in America Latinos have struggled to discover their place inside of a white America for too many years. Past stereotypes and across racism they have fought to belong. Still America is unwilling to open her arms to them. Instead she demands assimilation. With her pot full of stew she asks, "What flavor will you add to this brew?" Some question, some rebel, and others climb in. I argue that it is not the Latino who willingly agreed to partake in this stew. It is America who forced her ideals upon them through mass media and stale history. However her effort has failed, for they have refused to melt. The struggle to find a place inside an un-welcoming America has forced the Latino to recreate one. The Latino feels out of place, torn from the womb inside of America's reality because she would rather use it than know it (Paz 226-227). In response, the Mexican women planted the seeds of home inside the corral*. These tended and potted plants became her burrow of solace and place of acceptance. In the comfort of the suns slices and underneath the orange scents, the women were free. Still the questions pounded in the rhythm of street side whispers. The outside stare thundered in pulses, you are different it said. Instead of listening she tried to instill within her children the pride of language, song, and culture. Her roots weave soul into the stubborn soil and strength grew with each blossom of the fig tree (Goldsmith). The adolescent rebelled. "Speaking out is an exercise of privilege. Speaking out takes practice. Silence ensures invisibility. Silence provides protection (Montoya 282)." Graffiti tagged cracks seeped in blood, it remind the young of their battle with an invisible division. In Octavio P... ...wler-Salamini and Mary Kay Vaughan, eds Creating Spaces, Shaping Transitions: Women of the Mexican Countryside, 1850-1990 Tucson: University of Arizona Press, 1994. Montoya, Margret E. "Masks and Identify," and "Masks and Resistance," in The Latino/a Condition: A Critical Reader New York: New York University Press, 1998. Paz, Octavio. "Pachucos and Other Extremes" in The Labyrinth of Solitude and The Other Mexico New York: Grove Press, 1985 Bradbury, Ray. "The Wonderful Ice Cream Suit" (originally published in 1958) in The Chicano: From Caricature to Self-Portrait New York: A mentor Book from New American Library, Times Mirror, 1971 *meaning garden, the experience of gardening in central Mexico (Goldsmith) *Many of the juvenile gangs that have formed in the United States in recent years are reminiscent of the post -war pachucos (Paz, 14).

Nutrition Log Reflection

In addition to the lack of fats that I was consuming on day one, my milk intake was Daly rather low as well. Although, this TLD come quite as a surprise to me, because I tend to be lactose intolerant at times, and don't always necessarily lean towards foods containing dairy. However, since I have learned the importance of the vital nutrients found in dairy products such as calcium, potassium, Vitamin D, and protein, I have decided to take calcium supplements as a start.Also, I have decided to incorporate more lactose- free alternatives Into my diet such as low-fat cheese, and low-fat yogurt. In contrast to my seemingly deficient Intake of total fats on day one. I seemed to eve made up for my lack thereof by surpassing my recommended intake by 24. 6% on day two. Needless to say, that could not have been good for my health, considering that the majority of the fats ingested that day were the non-good ones. My intake of total calories from saturated fats was supposed to be less than 10% , I exceeded the recommendation by 3. 6%.In order to decrease the amounts of saturated fats that I consume from now on, I am going to choose foods with less or no saturated fat thereby helping myself malting blood cholesterol levels within a normal range, and decreasing my risk for heart disease. In spite of all of the negative aspects of the foods that I had consumed during the three days of logging, I am happy to say that there were a few areas that I met the recommendations of. For example, on day three, my sodium intake was only (and I say only loosely) 1 882 MGM, even though the upper limit recommendation for me Is 2300 MGM.This was more of a personal triumph for me, considering that I am well aware of the fact that I only need 500 MGM of sodium a day to survive. Nevertheless, I always thought that I was consuming well above the upper limit recommendation, and was quite pleased with my findings regardless. In addition to my lower sodium consumption, I was also happy to discover that my diet was well under the recommended limit for cholesterol, not only on day three, but all of the days.In conclusion, I found that this assignment was highly beneficial not only for my health, but also because of the extra knowledge It helped me obtain to help me create and maintain a better lifestyle for myself. What stood out to me in particular were my fluctuations of total fat and saturated fat intakes. One of my goals is to try and sustain a healthy balance of the two, and making sure that I include more of the DOD fats that help lower OLD cholesterol, and help raise HAD cholesterol.

Showing Dialect in Dialogue

Showing Dialect in Dialogue Showing Dialect in Dialogue Showing Dialect in Dialogue By Maeve Maddox A reader asks how a writer wishing to create â€Å"a redneck swagger† would rewrite the â€Å"regular English† sentence â€Å"You’re surprising to me.† He offers the following options: â€Å"Y’a surprisin’ t’a me.† â€Å"Y’ah surprisin’ t’ah me.† â€Å"Ya surprisin ta me.† â€Å"Yah surprisin tah me.† Note: You can find my thoughts on the use of the term redneck here: Better Use â€Å"Redneck† With Care. My reaction to the model dialogue is that a â€Å"redneck† is not likely to utter the original sentence, with or without apostrophes. A native English speaker of any dialect would be more likely to say, â€Å"You surprise me.† But the point of the question has to do with the use of apostrophes and contractionsand presumably funny spellingsto represent dialect in fictional dialogue. Fashions in writing change. Representing dropped letters with apostrophes was a common device with 19th century authors. Well, then, Master Marner, it come to me summat like this: I can make nothing o the drawing o lots and the answer coming wrong; it ud mayhap take the parson to tell that, and he could only tell us i big words. George Eliot, Silas Marner. â€Å"I got hurt a little, en couldn’t swim fas’, so I wuz a considable ways behine you, towards de las’; when you landed I reck’ned I could ketch up wid you on de lan’ ‘doubt havin’ to shout at you, but when I see dat house I begin to go slow.† Mark Twain, Huckleberry Finn. Modern readers have little patience with this kind of writing. For one thing, multiple apostrophes and odd spellings are visually distracting. For another, such detailed attention to pronunciation in a novel distracts from the thought that the character is expressing, thereby interfering with an understanding of the narrative. In addition, some readers who speak nonstandard dialects find attempts to represent their home dialectseven if they are successful renditionsdisrespectful. Sprinkling dialogue with odd spellings is especially pointless when the misspelling conveys the same pronunciation as the standard spelling. For example, sez for says, and shure for sure. The consensus among today’s writing coaches is that dialect is best expressed with vocabulary, grammar, and easily understood regional expressions, rather than with apostrophes and made-up spellings. For example, the following bit of dialogue conveys rural speech without recourse to dropped letters or misspellings: That woman runs around with anything in pants. Can’t figure out how her and him got together in the first place. Good Lord knows he’s boring as a fence post.† –Nancy Hartney, Washed in the Water. Words like drawl and whine, and expressions like â€Å"a clipped Northern accent† can also be used to suggest a specific way of speaking. In writing dialogue, let the words do the work. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:Apply to, Apply for, and Apply withDoes "Mr" Take a Period?9 Forms of the Past Tense

Biography of Fukuzawa Yukichi †History Essay

Biography of Fukuzawa Yukichi – History Essay Free Online Research Papers Biography of Fukuzawa Yukichi History Essay This paper will be on the life and works of Fukuzawa Yukichi, the man who spread foreign studies throughout Japan, opening schools and founding one of Japan’s major universities today. I chose this topic, because the name Fukuzawa Yukichi sounded familiar and therefore I did some brief research on him. From there I found out that he had been the founder of Keio University, which got me interested in him. Fukuzawa Yukichi is a very important figure in Japanese education, for he spread foreign studies and rangaku amongst the Japanese society.My research question of this paper will be: How was Fukuzawa’s knowledge in foreign studies and â€Å"rangaku† advantageous when trying to spread foreign studies? My hypothesis is that his knowledge helped him to gain support and respect from the bakufu as well as the citizens, and helped him to open schools throughout Japan and travel abroad to study. Fukuzawa’s Background â€Å" Fukuzawa Yukichi was born on January 10th, 1835 in the city of Osaka.†1 His father was a low-ranking samurai of the Okudaira clan of Nakatsu. However, a year and a half after Fukuzawas birth, his father passed away leaving the family in poverty. Due to this Fukuzawa was unable to go to school until he was fourteen, when he finally had enough money to go to a school of Dutch studies. â€Å"When his brother sent a letter to the chancellor of the lord of his clan, it was returned to him for the address didn’t contain honorifics appropriate to the chancellor’s status. Due to this Fukuzawa developed a great hatred for the feudal system.†2 Fukuzawa waited for a chance to change the ways of the feudal system. In February, 1854 at the age of nineteen he traveled to Nagasaki to study Dutch language and gunnery in order to become an expert in western gunnery. â€Å"After one year, he decided to head for Edo to work for a family friend who was a physician, under the pretext of visiting his mother.†3 He traveled up to Osaka where his brother greeted him. â€Å"His brother then stopped him from continuing on to Edo and told him to stay in Osaka. And so Fukuzawa remained in Osaka and studied western medicine and Dutch language at the Tekijuku school run by the physician Ogata Koan.†4 At the age of twenty-three, he was ordered by his clan to travel to Edo and teach Dutch at the clan headquarters. Once he arrived in Edo, he was provided with a small apartment in Teppozu. Before long his pupils started coming to learn Dutch and pretty soon his apartment had become a small school. Putting ideas into action The following year, in 1859, Fukuzawa visited Yokohama which had just been opened to foreign trade. To his dismay, his knowledge in Dutch language was completely useless, for the language in use was English, not Dutch. Fukuzawa then decided to teach himself English with a conversation book and an English-Dutch dictionary. â€Å"Fukuzawa heard that the shogunate was sending a Japanese ship, the â€Å"Kanrin Maru† to escort an American warship with Japanese envoys to San Francisco.†5 He was determined to sail on thin voyage and sent a letter to Captain Kimura, the highest-ranking member of the Japanese Navy. â€Å"He also visited the Captain at his home and asked the Captain to take him along as a personal servant, which he agreed to immediately.†6 During his stay of four months, Fukuzawa was overwhelmed by the new ideas which greeted him. â€Å"The men and women dancing together, ice cubes in drinks, horse-drawn carriages were all so new to him and amazed him.†7 Before his journey back, he bought a copy of the â€Å"Webster’s Dictionary,† which is said to be the introduction of Webster’s to Japan. Upon his return Fukuzawa became an official translator for the bakufu, while continuing to study English. Fukuzawa Yukichi in 1860 Traveling abroad and gaining respect â€Å"In 1861 Fukuzawa married a seventeen-year-old girl with whom he had nine children. A year later, he was sent to Europe as a highly-paid member of a diplomatic mission.†8 During this time he visited Egypt, France, England, Holland, Prussia, Russia, Portugal and various ports in Southeast Asia, taking notes wherever he went. He then published a book which consisted of his research and experiences abroad, titled â€Å"Seiyo Jijo.† (Western Things) This book became an immediate best seller. It included descriptions of schools, hospitals, railways etc. In January, 1867 Fukuzawa traveled to the United States once again. â€Å"This time he had gone as an interpreter for a delegation sent to purchase an American warship and to obtain rifles for the shogun’s army.†9 Upon his return, Fukuzawa wrote another book, â€Å"Seiyo Tabi Annai ( A Guide to Travel in the Western World) also became a best seller. â€Å"This was followed by his third book, (Seiyo Ishokuju (Western Clothing, Food and Houses).†10 He also set up his own school in Shinsenza, and named in Keio Gijuku. The number of students grew rapidly to 100 students. â€Å"On the 4th of July, 1868 sounds of gunfire from a battle a few kilometers from Keio-Gijuku could be heard during one of Fukuzawa’s lectures.†11 But he went on teaching about political economy. He told his students â€Å"whatever happens in the country, whatever warfare harasses our land we will never relinquish our hold on Western learning. As long as this school of ours stands, Japan remains a civilized nation of the World.†12 During these years Fukuzawa was offered several positions in the Meiji government, but refused them as well as renouncing his samurai status and becoming a commoner. â€Å"This showed his true devotion to Foreign studies and connecting with the commoners. Two years later, he suffered a severe attack of typhoid fever and as a result moved to Mita, where it was less damp and had a view of the ocean.†13 In the years that followed, he devoted himself exclusively either to teaching at Keio or helping initiate modern schools elsewhere. â€Å"He also translated and/or wrote pamphlets about the West and elementary textbooks on a surprisingly wide variety of subjects such as physics, geography, military arts, the British Parliament and international relations.†14 He bitterly criticized the traditional Japanese school curriculum, emphasizing ancient texts and the enjoyment and writing of poetry, as providing impractical pursuits. He argued that Western education was necessary and urged boys and girls who had just learned kana letters to consult translated textbooks and, at a more advanced stage, to read a Western language. Public Speaking â€Å"In 1873, Koizumi Nobukichi, a member of the Keio staff showed Fukuzawa a bookled entitled â€Å"American Debation.† This interested Fukuzawa who immediately started to translate this booklet on speech and debation.†15 He renamed in the â€Å"Kaigiben†(How to hold a conference.) Fukuzawa formed the â€Å"Mita Enzetsukai† which was the Mita Oratorical Society which studied speaking in public, debating, and giving conferences. This Oratorical Society rented a room in Fukuzawa’s former home and held their first official meeting on June 27th, 1874. Their meetings continued on until 1875. By this time the membership had increased to over twenty. â€Å"By this time, Fukuzawa and his colleagues had gained enough skill in speaking to have the confidence needed to display their art before the public.†16 However, there was no such place available in Japan at the time. Therefore, he decided that he would build one on the Keio campus. â€Å"He asked his friend, Tomita Tetsunosuke who was visiting the United States at the time, to send some plans of various American assembly halls. Once they arrived, he carefully drew up a blue print for his speech hall. On April 7th, 1875 the Mita Enzetsukan was completed.†17 Saturday, May 1st, 1875. This was the memorable date of the first speech given in the speech hall. Nearly four hundred guests arrived and assembled at the Speech Hall. â€Å"The Mita Enzetsukai’s speeches were a great success and people both young and old flooded into the speech hall.†18 Sometimes, more people arrived than could fit the Hall. This popularity continued on until the 1923 earthquake, when the hall waws moved to the top of Inari hill to escape damage. The number of students at Keio-gijuku, which had climbed back to more than 300 between 1871and 1876, again began to decline, in part because of the unsettled domestic scene. â€Å"As most of thestudents were samurai, a decision by the government in 1871 to abolish domains and reduce the hereditary privileges and stipends of the lords and vassals also affected the amount of money that could be spent on education. In five years, this process of confiscation was completed.†19 During this period, Fukuzawa’s students, most of whom were samurai, had been obliged to leave the school because of their lost privileges, the war and worsening poverty due to inflation. Those who came from Satsuma returned to join the rebellion there and were either killed or wounded. In dire financial straits, Fukuzawa supplemented the school’s budget with his personal income and also asked for loans from the government and private sources. No one, however, was willing to lend the Keio-gijuku any money and some suggested that it should be dissolved. His fellow teachers responded by voluntarily accepting a reduction of their salary by two-thirds. â€Å"Subsequently, the number of students gradually recovered from a low of 200 in 1878 to as many as 500 in 1881. Fukuzawa subsequently created Keio University to teach what Japanese schools were unable to teach, and by 1890 had imported a sizable foreign faculty. â€Å"20 The Economic and literary side As a measure to reduce expenditure, the government decided to sell factories and enterprises. When it was announced that these properties had been sold off at incredibly low prices, civil rights leaders criticized the government severely. â€Å"A rumor appeared in the press that Fukuzawa, with the financial help of Iwasaki Yataro of the Mitsubishi Corporation, was urging a coup d’à ©tat by Okuma. In return, Ito Hirobumi kicked out Okuma from the cabinet.†21 The real reason for this political drama was a struggle for control over input on legislation for the future constitution. Several Keio graduates who had worked under Okuma had suggested a constitutional monarchy on the British model, while the Ito group preferred the Prussian type. â€Å"This group was responding to, and afraid of, Fukuzawa and the Keio school, since Fukuzawa himself often expressed active support for Okuma’s policies.†22 After his political victory, Ito suspended the constitution and the opening of the Diet for ten years, canceling the sale of government properties. â€Å"Before their split, Ito, Okuma and other members of the government had arranged with Fukuzawa to start a newspaper to help promote the early opening of the Diet, but this was easily given up on. Fukuzawa decided to proceed alone and launched â€Å"Jiji-shimpo† on March 1st, 1882.†23 He declared that this quality newspaper would remain impartial and independent. From that time onward most of Fukuzawa’s writings appeared in â€Å"Jiji-shimpo,† not only serious articles but also satire. â€Å"He addressed all contemporary issues such as politics, domestic and international issues, political economy, education and educational policy, the moral code, particularly women’s rights, and so forth.†24 These articles and parodies fill nearly half of the twenty two volumes of his â€Å"Learningsâ⠂¬ . His book â€Å"Gakumon no susume† was one of the first books written in the modern form of Japanese, with both kanji and kana: Fukuzawa wanted to bring education to the masses, and part of that idea was bringing language and the written word to the masses. The â€Å"jiji-shimpo† was his only literary outlet left, and he continued to write in it until his death in 1901.25 . Comparison Natsume Soseki is one of Japan’s most influential authors. Natsume was born towards the later years of Fukuzawas life. The two great historical figures share similarities and differences. Natsume and Fukuzawa both excelled in languages: Natsume Chinese and English, Fukuzawa Dutch and English. They also both traveled abroad. Fukuzawa traveled to Europe and the United States, and Natsume traveled to England. But whilst Fukuzawa’s travels were all quite successful, Natsume did not benefit much from his visit to England. In fact, he went under depression. Both Fukuzawa and Natsume were teachers. However, Natsume decided to quit teaching at an early age and concentrated on writing novels. On the other hand, Fukuzawa continued to teach as well as writing books, speaking publicly, participating in human rights and the economy as well. Fukuzawa was much more active and worked in many different aspects. Natsume concentrated mainly on novels, which I think is why his novels are so famous and still studied today. One more similarity is that both men were on the Japanese yen notes. Natsume was on the  ¥1,000 note whilst Fukuzawa was and still is on the  ¥10,000 note. Conclusion My research question can finally be answered now. Fukuzawa’s knowledge in foreign studies and rangaku were quite advantageous when trying to spread foreign studies. He was able to gain respect from the bakufu with his knowledge of English. However, his knowledge in†rangaku† was not of much use, since Perry’s arrival had consisted of English, not Dutch. But because of his knowledge in so many different languages he was able to have three successful journeys abroad and to open up schools and gain respect from his pupils. Also, by learning â€Å"rangaku†, Fukuzawa was able to learn English easily, as well as being able to relate with the Europeans and the Americans. Overall His knowledge in foreign studies was extremely advantageous From writing this research paper, I learned that there was more to Fukuzawa Yukichi than just finding Keio University. He worked extremely hard to learn â€Å"rangaku† and English, convinced people to send him abroad and devoted his life to foreign studies and speeches. He published many books and gave numerous influential speeches which affected the Japanese society. He gave up his status as a samurai which was an extremely hard gesture at the time, and spent his life on education and spreading it to the population. He has affected and in a way created the Japanese education which we use today. Not only did he change educational aspects of Japan, but also the politics and women’s rights. 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